Practical thinking on event management and social media — what we have learned from planning events and growing the audiences around them.
Audience, timeline and content that actually moves the needle — our framework for the social side of an event.
Read more →The fundamentals of planning an event that runs smoothly — from brief and budget to the hundred small details on the day.
Read more →Why the weeks before an event decide how full it feels — and how to build anticipation that turns into attendance.
Read more →Likes do not fill venues. Here is how we turn an engaged online audience into people who actually turn up.
Read more →The hours after an event are some of the most valuable — and most wasted. Here is how to make them count.
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